Advertise worldwide

Grow your business around the globe with Sponsored Products

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You may be eligible to advertise your listings in marketplaces around the world. Eligible sellers can use Sponsored Products in North America, Europe, and Asia.

Canada

China

France

Germany

India

Italy

Japan

Spain

Go global

It's easier than you think to advertise internationally, and it can mean big results for your business.

Expand your reach

Tap into growing audiences worldwide. Amazon shoppers across multiple marketplaces are looking for products like yours.

No translation needed

You don't have to input keywords in a language you don't speak. Use automatic targeting, where Amazon targets your ads to relevant customer searches. This allows you to learn the search terms your global customers are using, plus which ones result in sales for products in different marketplaces.

Be visible 24/7

Ads display whenever sellers search for relevant products on Amazon, so your reach isn't limited by your time zone. Your ads will be working hard for you — even when you're not working.

How to get started

Expand your reach far and wide in just a few minutes. Here's how to launch campaigns in new marketplaces.

Find a marketplace you are eligible to advertise in

Log in to Seller Central for that marketplace (registration required)

Visit Campaign Manager and select "Create a campaign"

Start your worldwide advertising today!

"We have the ability to advertise in non-English-speaking countries without having to determine all the keywords for that region. For example, we can use automatic targeting for a German campaign without the need for a German-speaking marketer."

- Paul Grey, CEO, ExportX